Creating with intention, designing with meaning

Turning ideas into stories people can feel

CREATIVE PORTFOLIO

Marketing Expertise Built Through Professional Experience

Overachiever

I’ve always been driven to do my best — graduating in the Top 3 and constantly pushing myself to learn, grow, and improve with every project.

Cat Person

A proud cat person who appreciates quiet moments, soft chaos, and a bit of personality in everything — including the way I create.

Coffee & Ideas

My day starts with coffee — and somewhere between the first sip and a quiet moment, ideas begin to take shape.

My name is Jessie Yang. I’m a creative marketer who loves turning ideas into stories people can feel.
Master of Marketing graduate from Curtin University, ranked Top 3 in Data Analysis and among the Top 3 postgraduate students.

With over 5+ years of experience across content marketing, videography, design, and digital strategy, I enjoy bringing campaigns to life from concept to execution. I combine creativity with data-driven thinking — using insights from tools like Google Analytics and SEO platforms to guide decisions and maximise impact.

I’ve had the opportunity to work across a wide range of projects, from social campaigns and brand storytelling to website design and performance marketing. What excites me most is creating work that not only looks good, but connects with people and delivers real results.

I’m especially interested in projects that blend creativity, strategy, and purpose — where design and communication can make a genuine difference.

I’m a creative marketing specialist with a passion for turning ideas into meaningful visual stories

Turning ideas into clear, purposeful direction

I develop creative concepts grounded in insight and strategy, ensuring every piece of work has intention behind it. From campaign planning to content direction, I focus on aligning creativity with clear goals and audience understanding.

Building recognisable and cohesive visual systems

Branding goes beyond logos — it defines how a brand is seen, felt, and remembered. I create consistent visual identities that translate across digital and physical touchpoints, helping brands communicate with clarity and confidence.

Creating engaging content that connects and performs

I design and deliver content across social media, campaigns, and digital platforms — from static visuals to full campaign rollouts. Each piece is crafted to capture attention, tell a story, and drive meaningful engagement.

Designing visuals that are both aesthetic and effective

From social media graphics to marketing materials, I create clean and modern designs that communicate ideas clearly. I focus on balancing visual appeal with functionality to ensure every design serves a purpose.

Bringing stories to life through motion and narrative

I produce and edit video content that connects emotionally with audiences. Whether it’s short-form social videos or campaign storytelling, I focus on pacing, tone, and visual flow to create impactful narratives.

Using insights to refine and elevate creative work

I leverage tools like Google Analytics, SEO platforms, and campaign data to guide decisions and optimise performance. By combining creativity with data, I ensure work is not only visually strong but also results-driven.

FEATURED PORTFOLIO

Video

Feel free to reach out if you’re looking for a reliable creative marketer to bring your ideas to life.